Open your eyes to a great location for your vending machine!
In a retail business, the location of the shop is probably one of the most important aspects to success. You want your shop located where your customers are, not hidden around the corner or down the lane where nobody will find your business, unless you do lots of expensive and time consuming promotion.
Vending machine location
The vending machine business has the same priorities as a retail business – finding the right location for the machine. Find the right place to locate your machine and you are off to a wonderful start to early success. However, actually finding these locations can sometimes be hard but with some help from SVA Vending Machines and some creativity, you will find it in no time.
If you are new to the vending machine business, it will be daunting in the beginning but once you start really thinking about it and doing some research it is amazing how in tune you will get. As you go about your daily activities, driving through different suburbs, going out with family and friends, you will be on the lookout for a great location. You will get very good at recognising the better locations from the not so good, as you open your eyes to the possibilities…
Measure the foot traffic
Foot traffic can be made up of all sorts of people not just the general public. This is where you need to think differently about the movement of people throughout the day and night. High passing trade is always good for your vending machine business but there are also a lot of employees in big companies or shift workers in factories and manufacturing plants that trade 24 hours a day. This will open up a lot more locations that perhaps you had not thought about previously or even more importantly, nobody else has thought of.
Don’t just look at the location that has a large passing traffic, there is also the locations where there are a lot of people waiting around. Is the area a drop off or pick up spot, is there a large queue of people waiting for a long time that your vending machine could be providing a service?
What do they want, here and now?
Once you have found a high traffic area, really concentrate on the needs and wants of these groups of people and what they are feeling at the time of passing your vending machine. Are they tired, are they hungry, is there a product that would make their life so much easier at that point in time, have they run out of a product that would make their day better and perhaps make them stay longer.
You are not alone – talk to the experts at SVA Vending Machines, together we can find some great locations for your vending machine.